It's not important what you are doing, it's important why you are doing it.

- Guru Saran Ananda

Daan Spits.jpg

Professional life.

As a freelance business coach & web designer I have worked alongside 100+ business owners, creatives and entrepreneurs. Having always had an eye for photography, a way with words, a feel for what looks good and an entrepreneurial spirit, it was more than logical for me to work together with people in a creative and inspiring setting.

It was during 6 month stay in the French Beaujolais (wine country!) and working as an innkeeper of a renovated wine farm where I realized the following;

“People are often extremely good at what they do, yet lack a good online presence.”

The owners had mentioned that their sales were slow, and after having done some research I decided to fix this challenge. Equipped with my camera and laptop I redesigned their website and sales have gone up.

I have since then been able to work alongside many other small business owners just like them. Always keeping the focus on what you do best. After all, that’s most likely one of the reasons why you get out of bed every morning.


Personal life.

People and their motives have always been one of my main passions. During my 2 year associate studies of comparative religion and philosophy at the Free University of Amsterdam (V.U), I was able to dive further into the “why’s” of the many questions that I had. To this day, this is a subject that lies closely to me and my work.

Throughout my youth I grew up multilingual and lived in France, California and eventually the Netherlands. Languages always seemed to come naturally, and I now currently speak five (Dutch, English, Spanish, French and German).

Having traveled extensively throughout all continents, I love meeting people from all walks of life and working alongside them. I truly enjoy traveling, long-distance hiking, photography (Instagram!), reading, learning new things (yoga), psychology and home cooked food & drink.

I am a proud (Dutch) European and am based out of Amsterdam. Yet can often be found working remotely (in the Mediterranean sun).