4. Facebook (Pixel): Using Facebook Pixel with Squarespace
What is a Facebook Pixel?
Facebook Pixel is a tool that tracks visitor activity on a website to help Facebook understand and target users for ads. For example, if a visitor views a product, Pixel can read that information so you can show ads for the product to that same visitor.
Drive traffic to your site.
Facebook Pixel is a helpful integration for any business, whether you’re selling products or want to drive more traffic to your site. This guide reviews how to set up the integration and includes the data Facebook Pixel collects about your visitors. The link below expalins how you can add the pixel to your site and get going.